Friday, April 11, 2008

Focusing the Story

On Apr 11, 2008, at 10:11 AM, Jordan Allred wrote:
How about this: It is called the Balanced Man Triathlon and it is scheduled for tomorrow morning at 8 a.m., in the HPER building. It is supposed to be a benefit for youth that have AIDS.

On Fri, Apr 11, 2008 at 10:24 AM, Edward C. Pease wrote:
Get that story. A la WAPost story that we discussed Wednesday, remember the descriptions of the event and the participants—blood, sweat, tears. Remember to get people in there early and often. Lots of quotes.

Get it to me Sunday and I'll see if we can turn it around for the Statesman or Hard News Cafe.

On Apr 11, 2008, at 11:32 AM, Jordan Allred wrote:
I will, thanks. Do you think I should make the story about the triathlon or focus it more on the athletes? I also understand this is for a good cause, but that would be a harder story to write about, should I include a lot of what the triathlon is for (YouthAIDS) or make a brief mention of it? Or do you just want me to do the story?

On Fri, Apr 11, 2008 at 12:06 PM, Edward C. Pease wrote:
Everything is for a good cause. Which story would you read:

A: “Some 400 athletes gathered to help kids with AIDS Saturday.....”
or
B: “When Steve Fringlin fell, rolled and landed on his face with the gravel of Logan Canyon in his bleeding lip Saturday afternoon, he wasn't thinking about 14-year-old Amenda Pligget, who has AIDS.
“Mostly,” Fringlin said, “I was thinking about throwing up.”

The triathlon is the story, and becomes the vehicle for the larger issue of fundraising for YouthAIDS. If you can hook readers with the guy who got gravel in his lip (or Forrest Gump, who ran and ran and ran....), the reader eventually will ask the why? question. That’s where the charity event and, if you can, the kids who benefit become of interest. Otherwise, it’s another “baked goods for Darfur” fundraiser story.

That make sense?

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